The largest, comprehensive study on the demographics of Latinos in America needed a powerful, inviting, modern design to make statistical data exciting and approachable for the public.
Andrea Dahm and myself worked together to create this multi-page book (which is available on Amazon). Between the two of us, there was plenty of work to be done for both the English and Spanish versions.
For my part, my responsibilities for both English and Spanish versions included: • Creating the color palette • Creating graphs • Flowing in copy and editing typography • Editing Spanish translation • Communicating with the author for content • Communicating with translators for accuracy • Finding and purchasing of stock imagery • Self-publishing both versions in KDP
The Austin Institute had seen growth over the past few years and finally had a catalogue of measurable growth and a history of programming to show potential donors.
The push to create an annual report came from when as the rest of the institute’s staff were talking about fundraising. The work put into making this was churned out quickly by all involved.
For my part, I fulfilled the roles of project manager, graphic designer, production artist, director of photography, and vendor negotiator.
My focus was on: • Style Sheet • Color • Grid • Graphics • Photography • Typography • Flowing and Editing Copy
In 2017, I took on the role of Art Director for an international film project 8beats, an anthology film on the eight beatitudes. My role was to collect together the best creatives I could find to build up the visual communication for this monumental work. Specifically, I directed:
Logo needed to scream edgy luchador rooster in a cartoon style. Shirt illustrations needed to be clever, humorous, and hand-made looking. Overall feel must Texican.
Come to Mass
Print designs of both personal guide to the Catholic Mass and brochure. Each reflect the style on the website, cometomass.com, and use interactive graphic elements that have a modern style to traditional symbols.
Food packaging design that is attractive for college and young professional Catholics who are fasting during the Lenten season. Responsible for art direction. Photography credit: Simon Lew
Book jacket captures the Holocaust from the perspective of a young Jewish boy who loses his faith by the end of the book when he is freed from the concentration camp. Responsible for creative direction. Photography credit: Simon Lew
Packaging, Conceptual, Illustration
Dia De Los Muertos
A campaign for Dia de Los Muertos that is family friendly and captures the spirit of both Mexican tradition and the eclecticism of Austin, TX. Responsible for creative direction. Photography credit: Simon Lew
Event Campaign, Illustration, Hand Type, Conceptual